Six Steps to Conducting an Online Survey

The level of anonymity that the Internet offers is the perfect environment to ask your customers what they think about your company, product or service. An online survey can provide customers with their true opinions, while also enabling them to share ideas and opinions with your company in a safe and secure space. Setting up the best online survey is simple if you follow these 6 steps to guide you through the procedure.

1. Decide on Your Research GoalsBefore you begin your research, you'll need form a clear picture in your mind of what you want to achieve. Are you looking for feedback on a product or your service? Are the details you're searching for general in nature or very specific? Do you have a particular target audience in mind, or will you send surveys to all of the public? The answers to these questions will assist you determine how to target your survey.

2. Make Up a List of Questions
There are a variety of questions that can be asked in a survey such as open questions, closed questions matrix table questions, as well as multi-response and single-response types of questions. Many people who participate in surveys favor short multiple-choice questions. When writing the questions ensure that the language is clear and avoid ambiguity and double negations. One advantage of creating surveys online is the fact that the participants don't have to fill in questions that are not relevant to them. Based on their responses, certain questions can be omitted.

3. Invite the Participants
There are many ways to ask participants to take part on your survey online. The people you would like to take part in your survey will assist you choose the most effective method of contact. You can send an email to your list of subscribers or post your survey on Facebook, or design a banner that can be placed on other websites if you want to cast a wider net.

4. Take Your Responses
It is important for you to give a distinct code to each participant to make certain that they take part in your survey for a single time. This is easy to do when you utilize the online tool for survey for designing your survey. In certain situations, you can improve the response rate by providing an incentive to the person taking part For instance offering gifts, the chance of winning something in an auction, a donation to charity, or an accumulation system where participant can accumulate points which can be traded for gifts. Another way of increasing the response rate to your survey is to pledge to share the results with the participants.

5. Review the results
With online surveys the gathered information is automatically stored which means you can start analysing the results straight away. Most of the time you will be able to see the preliminary results while the survey is still open. Using online survey tools enables users to create visual representations of the results by presenting them in graphs and tables. You can also print the results in the form of a spreadsheet, which can then be used for further analysis.

6. Write a Report
The last step to conduct online surveys is to create an account of your findings. A successful survey will give answers to any questions you asked about your company the product, or service. Online surveys can be used to measure the satisfaction of customers, gather feedback about products or services and reveal the main influences.

The process for conducting surveys online can be straightforward and cost-effective. Smart-Survey's questionnaire software will provide you with all the tools needed to aid you in creating your survey. A majority of business needs can be met with simple and short online surveys that are targeted at certain groups of customers. These results on other hand, are priceless since they allow you make crucial decisions regarding your business.

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